“just be nice”

I always wondered why people in advertising where such assholes. Why ego was one of the main enemies of being nice and collaboration.

But not all are ad people are made from the same mold. Thank God there is another variant to the whole advertising diva school of behavior and thought. People that share, the converse, and that truly seem to care about the future of the industry.

Some of those people are Rosie and Faris. So, just google them. Read the book. Subscribe to their newsletter. And, be like them: just be nice!

we are a network (tribal global network)

It has been 30 some days since I’ve left my house to go anywhere.

Today, the world had this generation’s Live Aid. This one called: One World Together. As everything now, it all happened on the Internet.

Most of the shots were taken using an iPhone. Each artist or celebrity transmitting from where ever they are passing the COVID pandemic. I really enjoyed hopping from home to home. It felt like I was part of one big tribe connecting or vibing together.

While watching this new media experience, connected to another screen, I bumped into a small Instagram post. Small but so powerful! Made by the Ballet de l’Opéra de Paris.

It made me think of hoping that that one of the positive outcomes of these extraordinary circumstances is that the electronic tribal connection we found stays with us from now on.

Sell Experiences

I heard Shantanu Narayen say;

“People buy experiences. Not products.”

What are the experiences? Convenience? UI and UX? Usability? Do these really translate into emotions?

A story?

I ask because I believe that emotions are the consequences of having an experience.

All this really connects with Sir Martin Sorrell buying Media Monks. He understood this notion well. People want to buy experiences.

Even if they are tiny and almost unperceivable.

Hello world! Hello 2020

This initiative was born out of creative frustration.

I love to be part of the creative industries. But, I realized that these industries can hinder the habit of being creatively free. And therefore creating that sense of frustration I find myself in.

I am curious about what results I can achieve by trying to weave a collection of bits that would show:

  • what I am interested in,
  • allow me to explore the web as art,
  • add some portfolio flares (show commercial work).
  • Share white papers about the advertising art,
  • that will hopefully enable collaborations.
  • And, comment (ramble) on culture.

Thanks to Maria Elisa for showing the way.