I heard Shantanu Narayen say;
“People buy experiences. Not products.”
What are the experiences? Convenience? UI and UX? Usability? Do these really translate into emotions?
I ask because I believe that emotions are the consequences of having an experience.
All this really connects with Sir Martin Sorrell buying Media Monks. He understood this notion well. People want to buy experiences.
Even if they are tiny and almost unperceivable.
A couple weeks ago. The 2020 FIRST competition.
How war is waged today. A historic moment for Twitter and a sad time for the rest of the world
Had not realized how important self-branding is.
China’s model of social scores based on one’s behavior. mental note
Maybe one can be so good at branding as to fool or, control for-profit or government-controlled social algorithms.
This initiative was born out of creative frustration.
I love to be part of the creative industries. But, I realized that these industries can hinder the habit of being creatively free. And therefore creating that sense of frustration I find myself in.
I am curious about what results I can achieve by trying to weave a collection of bits that would show:
- what I am interested in,
- allow me to explore the web as art,
- add some portfolio flares (show commercial work).
- Share white papers about the advertising art,
- that will hopefully enable collaborations.
- And, comment (ramble) on culture.
Thanks to Maria Elisa for showing the way.