Author Archives: matiasjvl
Ups! I just tripped into the DeFi rabbit hole
Today I learned what a DeFi app is. Goes to show you how little I know about the crypo-verse. The name DeFi, that is ranked first on Techmeme, and the shear amount of volume was moved in Ethereum, caught my eye. I went and searched what DeFi was. I learned it stands for “Decentralized Finance […]
Work the algorithm – Part 1
I have been aware of how algorithms try to compete for my attention depending on my online behavior. This is especially true inside de Facebook universe, start searching certain keywords, click on ads, join groups, participate, and you will almost immediately see how any of these behaviors send signals to the mothership. By doing this […]
June 29 2020
Let’s all go back to the open web.
That constant feeling of fear
Since the arrival of the great disruptor, my dear friend the Internet, agencies have adopted living in a constant state of passive fear. Many of these agencies prefer to live in that passive state rather than doing something about it. It’s just weird. It keeps feeding that addiction to anxiety agencies seem to have. Anyway, […]
Facebook Shops and Libra
What a week for Facebook. I think these times have been good for the company. I find it fascinating how some of Mark Zuckerberg’s game pieces are coming together. A couple of days ago I wrote about the launch of Facebook avatars and how they will tie to Oculus and a virtual world. A couple […]
Made my Monday
All we want for Christmas is an Oculus Quest
Some time at the beginning of the COVID pandemic, I thought that Facebook should give away their Oculus Quest to anyone who wanted one. I mean, this is like the perfect storm to massively introduce VR as a new way to interact with each other. A couple of days ago Facebook launched their answer to […]
I want to believe
I want to believe that our industry will become more empathic or human. For example, yesterday, seeing the #GraduateTogether event, made me realize that TV as a medium has already changed. It now allows new forms of visual narrative, it is now expected to be consumed pretty much anywhere, user participation is expected, and it […]
“just be nice”
I always wondered why people in advertising where such assholes. Why ego was one of the main enemies of being nice and collaboration. But not all are ad people are made from the same mold. Thank God there is another variant to the whole advertising diva school of behavior and thought. People that share, the […]