Hello Internet!

I Am Matias Jaramillo.

Welcome to 256colores.com. My corner on the World Wide Web.

I'm a Creative Director who bridges cultural divides, transforming insights into campaigns and content that resonate across boundaries.

With two decades leading teams at Dieste, Ogilvy & Mather, BBDO, and others my unique perspective finds patterns others miss.

I execute across traditional advertising, social media, and digital platforms—not just as a creative director but as a strategic thinker driving measurable results. Guided by cultural authenticity and genuine human connection, I'm seeking forward-thinking partners to shape tomorrow's content landscape together.

Explore My Creative Thinking

My career has been defined by pioneering work across multiple disciplines. From punk fanzines to performance art and digital experimentation in the fine arts world, to early web design innovation in media, to groundbreaking digital and cultural approaches in advertising.

This portfolio is an everlasting project as I am constantly considering what work I should showcase.

How May I help you?

From Concept to Content: I Love Working on Strategic Creative Direction for Modern Brands

With decades of experience spanning from film to digital platforms, I've guided strategic creative transformations across industries. My integrated approach combines art, technology, and marketing insights to connect brands with culture.

Creative Strategy & Direction

Deliver difference

I help brands find their distinctive voice in crowded markets through thoughtful, concept-driven approaches.

Digital & Social Content Development

A digital edge

I transform brand messages into engaging content ecosystems that resonate across platforms.

Cross-Cultural Marketing Insight

A global perspective

With experience across multiple countries and cultures, I bring a global perspective to local challenges.

Personal Internet Projects

What attracted me to the Internet was the ability it gave us to self-publish our work. It gave us all a voice, and it seemed that I would make the world better because of the free sharing of ideas. I still believe that this can become a reality. Here are some of the works I have been sharing on the web.

Magical Mystical G-Calendar

This is a calendar full of instructions for turning ordinary time into possibly extraordinary experiences. Simple things to do that might turn a moment into a piece of art (results may vary).

Kilroy Was Here

I always think back at the places I have lived or passed. I remember them and think about what type of experience I had there.

My Mobile Life

Screenshots is a way for me to remember things that I encounter on the Internet. Around 2010, I wanted specifically to record what was on my mobile phone. A bit of Internet history mixed with a type of personal journal.

Universal Passport

This is probably one of my first Internet projects. A simple hack that will allow anyone to travel and live in any geography they want.

Conceptual Work

I feel fortunate to still consider myself a curious person. Here is some work that shows how I have applied this curiosity throughout my creative life.

Conversations with my AI friends

I started to have conversations with large language models, about the possibilities at the intersection of advertising, creativity, tech and AI. I have always been curious about how advertising has been in a constant evolution dictated by how culture and tech evolve.

A bit of a origin story

In my opinion, there is a small gap between art and advertising. They often cross each other's areas of execution or paths. I like the German word Gestaltung. It describes perfectly what we do as creative people.

Blogs

I have been carrying these blogs with me for quite a while now. They serve as journals that I pick up on and off, depending on what is happening in my life. Personally, I enjoy going back to them and reading or seeing what technology or trend was interesting to me at the time.

2020s

I always forget how much I love to think and try to place these thoughts on paper. I should do it more often... I am not sure how interesting these writings are. I am a fan of the self-publishing feature the web allows.

Screenshot Diaries vol.2

Another collection of screenshots I have saved over the years. These are not only mobile screengrabs, they mostly come from daily web browsing. Always fun to go back in time and look at the headlines, commentaries and images on a particular day of the internet.