Work the algorithm – Part 1

I have been aware of how algorithms try to compete for my attention depending on my online behavior. This is especially true inside de Facebook universe, start searching certain keywords, click on ads, join groups, participate, and you will almost immediately see how any of these behaviors send signals to the mothership. By doing this …

That constant feeling of fear

Since the arrival of the great disruptor, my dear friend the Internet, agencies have adopted living in a constant state of passive fear. Many of these agencies prefer to live in that passive state rather than doing something about it. It’s just weird. It keeps feeding that addiction to anxiety agencies seem to have. Anyway, …

I want to believe

I want to believe that our industry will become more empathic or human. For example, yesterday, seeing the #GraduateTogether event, made me realize that TV as a medium has already changed. It now allows new forms of visual narrative, it is now expected to be consumed pretty much anywhere, user participation is expected, and it …

Sell Experiences

I heard Shantanu Narayen say; “People buy experiences. Not products.” What are the experiences? Convenience? UI and UX? Usability? Do these really translate into emotions? A story? I ask because I believe that emotions are the consequences of having an experience. All this really connects with Sir Martin Sorrell buying Media Monks. He understood this …