I want to believe that our industry will become more empathic or human. For example, yesterday, seeing the #GraduateTogether event, made me realize that TV as a medium has already changed. It now allows new forms of visual narrative, it is now expected to be consumed pretty much anywhere, user participation is expected, and it …
Tag Archives: advertising
“just be nice”
I always wondered why people in advertising where such assholes. Why ego was one of the main enemies of being nice and collaboration. But not all are ad people are made from the same mold. Thank God there is another variant to the whole advertising diva school of behavior and thought. People that share, the …
Sell Experiences
I heard Shantanu Narayen say; “People buy experiences. Not products.” What are the experiences? Convenience? UI and UX? Usability? Do these really translate into emotions? A story? I ask because I believe that emotions are the consequences of having an experience. All this really connects with Sir Martin Sorrell buying Media Monks. He understood this …