I want to believe that our industry will become more empathic or human. For example, yesterday, seeing the #GraduateTogether event, made me realize that TV as a medium has already changed. It now allows new forms of visual narrative, it is now expected to be consumed pretty much anywhere, user participation is expected, and it …
Author Archives: matiasjvl
“just be nice”
I always wondered why people in advertising where such assholes. Why ego was one of the main enemies of being nice and collaboration. But not all are ad people are made from the same mold. Thank God there is another variant to the whole advertising diva school of behavior and thought. People that share, the …
Read more William Gibson
In William Gibson’s novel Zero History, a key character dons the ugliest T-shirt in the world – a ridiculous-looking garment that magically renders the wearer invisible to CCTV. Adversarial Wear
enjoying NTS radio so much
#pandemia
Les Avanchets
we are a network (tribal global network)
It has been 30 some days since I’ve left my house to go anywhere. Today, the world had this generation’s Live Aid. This one called: One World Together. As everything now, it all happened on the Internet. Most of the shots were taken using an iPhone. Each artist or celebrity transmitting from where ever they …
Sell Experiences
I heard Shantanu Narayen say; “People buy experiences. Not products.” What are the experiences? Convenience? UI and UX? Usability? Do these really translate into emotions? A story? I ask because I believe that emotions are the consequences of having an experience. All this really connects with Sir Martin Sorrell buying Media Monks. He understood this …
Prototyping
A couple weeks ago. The 2020 FIRST competition.Really inspiring.
#Trollwar
How war is waged today. A historic moment for Twitter and a sad time for the rest of the world
Self Branding
Had not realized how important self-branding is. China’s model of social scores based on one’s behavior. mental note Maybe one can be so good at branding as to fool or, control for-profit or government-controlled social algorithms.