I have been aware of how algorithms try to compete for my attention depending on my online behavior. This is especially true inside de Facebook universe, start searching certain keywords, click on ads, join groups, participate, and you will almost immediately see how any of these behaviors send signals to the mothership. By doing this …
Category Archives: advertising
That constant feeling of fear
Since the arrival of the great disruptor, my dear friend the Internet, agencies have adopted living in a constant state of passive fear. Many of these agencies prefer to live in that passive state rather than doing something about it. It’s just weird. It keeps feeding that addiction to anxiety agencies seem to have. Anyway, …
I want to believe
I want to believe that our industry will become more empathic or human. For example, yesterday, seeing the #GraduateTogether event, made me realize that TV as a medium has already changed. It now allows new forms of visual narrative, it is now expected to be consumed pretty much anywhere, user participation is expected, and it …
“just be nice”
I always wondered why people in advertising where such assholes. Why ego was one of the main enemies of being nice and collaboration. But not all are ad people are made from the same mold. Thank God there is another variant to the whole advertising diva school of behavior and thought. People that share, the …
Sell Experiences
I heard Shantanu Narayen say; “People buy experiences. Not products.” What are the experiences? Convenience? UI and UX? Usability? Do these really translate into emotions? A story? I ask because I believe that emotions are the consequences of having an experience. All this really connects with Sir Martin Sorrell buying Media Monks. He understood this …