I heard Shantanu Narayen say;
“People buy experiences. Not products.”
What are the experiences? Convenience? UI and UX? Usability? Do these really translate into emotions?
A story?
I ask because I believe that emotions are the consequences of having an experience.
All this really connects with Sir Martin Sorrell buying Media Monks. He understood this notion well. People want to buy experiences.
Even if they are tiny and almost unperceivable.