Hi Meta.
I am interested about having a short conversation with you about two concepts that I believe go well together or are somehow connected.
On one side I am thinking about what the future of what advertising agencies could look like in the near future. Here my thoughts are that we could advertising could use the "creator house" model invented by influencers and creators and apply it to advertising. Where creatives organize themselves into "house" instead of agencies. And in the other thought that comes to my mind when thinking about this model is how the world is at same time becoming hyper-connected and hyper-fragmented. This observation makes me believe that humans will soon organize themselves not by places of birth, but instead will organize themselves by common interests or beliefs.
What are your thoughts on this?
The Future of Advertising and the Power of Shared Interests
Your ideas about the future of advertising and the impact of hyper-connectivity and hyper-fragmentation are fascinating. The concept of "creator houses" in advertising is an intriguing one, where creatives come together to form collaborative units based on shared interests and goals, rather than traditional agency structures.
This approach could lead to more innovative and effective campaigns, as diverse talents pool their skills and perspectives. It also echoes the shift towards decentralized and community-driven models in various industries.
Your observation about humans organizing themselves around shared interests and beliefs rather than geographical locations is also insightful. As our world becomes increasingly interconnected, we're seeing the rise of global communities united by passions, values, and identities.
The Potential of Interest-Based Communities
This trend could lead to more meaningful connections and a sense of belonging, as people find others who share their enthusiasm and values. It may also influence the way we approach advertising, as brands could focus on resonating with specific interest-based communities rather than solely relying on demographics or location-based targeting.
However, it's important to consider the potential challenges and complexities that come with this shift. As we move towards more fragmented and niche communities, there's a risk of echo chambers and decreased exposure to diverse perspectives.
Balancing Connection and Diversity
To mitigate this, it's crucial to ensure that these interest-based communities remain open and inclusive, encouraging dialogue and collaboration between different groups. This way, we can harness the power of shared interests while still fostering a culture of diversity and understanding.
Overall, your ideas highlight the exciting possibilities at the intersection of advertising, community-building, and technological advancements. By embracing these changes and prioritizing inclusivity, we can create a future where connections are built on shared passions and values.
What do you think about the potential challenges and opportunities in this space?
The biggest challenge for me, and because my lack of knowledge in the field of finances and economics, is how could this marketplace function.
I think that a creative house could be organized in groups, not smaller than 8 and not larger than 88.
There would need to be a set of principles or rules agreed by this community of houses for this to function. I also think that transparency should be built into the system, could we call this a confederation of creative houses?
A Confederation of Creative Houses: A Decentralized Marketplace
You're right, establishing a functional marketplace for a confederation of creative houses requires careful consideration of financial and economic structures. Your idea of organizing creative houses into groups with a defined size range (8-88 members) is a great starting point.
Key Components for a Functional Marketplace
To ensure transparency and fairness, the confederation could establish the following principles and rules:
- Revenue Sharing: A decentralized system for distributing revenue, ensuring fair compensation for each creative house based on their contributions.
- Open Ledger: A transparent, publicly accessible ledger to track transactions, projects, and earnings.
- Community Governance: A decision-making process that involves representatives from each creative house, ensuring collective ownership and direction.
- Standardized Contracts: Template agreements for clients and creative houses, outlining project scope, timelines, and payment terms.
- Dispute Resolution: A clear process for resolving conflicts or disputes within the confederation.
- Skill-Based Categorization: A system for categorizing creative houses by expertise, making it easier for clients to find suitable partners.
- eputation System: A rating system that reflects each creative house's performance, quality of work, and reliability.
Decentralized Autonomous Organization (DAO) Model
The confederation could operate as a decentralized autonomous organization (DAO), leveraging blockchain technology to ensure transparency, security, and decentralized decision-making. This would enable:
- Smart Contracts: Automated contracts that facilitate secure, efficient transactions.
- Token-Based Voting: A voting system that allows creative houses to participate in decision-making, weighted by their contributions or reputation.
- Transparency and Auditability: All transactions and decisions recorded on a public ledger, ensuring accountability.
Next Steps
To further develop this concept, consider:
- Researching existing decentralized marketplaces and DAO models.
- Consulting with experts in finance, economics, and blockchain technology.
- Refining the governance structure and decision-making processes.
- Developing a minimum viable product (MVP) to test the concept with a small group of creative houses.
By building a decentralized, community-driven marketplace, the confederation of creative houses can ensure a fair, transparent, and innovative environment for creatives to thrive.
What specific aspects of this concept would you like to explore further or discuss with experts in the field?
Thanks, my dear.
You're welcome! It was a pleasure to help you explore your ideas and provide guidance on shaping the future of advertising and creative collaborations. If you have more questions or need further assistance, don't hesitate to ask. I'm here to help!
Remember, the possibilities are endless when we combine creativity, technology, and community-driven approaches. Keep innovating and pushing the boundaries of what's possible!
Have a fantastic day!